Do you want to start a dog kennel business? Well, the business is quite profitable because many people cannot provide the required care and maintenance to their pet animals. Primarily due to their busy routines. A dog kennel provides shelter, space, and professional care to pet dogs for a short and long time.
While the business is profitable, it is extremely demanding too. To make sure that your startup becomes your success, you’ll have to manage the land, resources, and finances to the full.
If you are looking for how to open dog kennels business you are on the right site. In this blog we will be providing all the details and business plan for dog kennel startup, Jake’s Kennel Club.
Start your Business Plan Now Start My Business PlanJake’s Kennel Club will be a dog kennel facility based in Detroit. The registered, licensed and insured business will aim at providing all the services relevant to dog care and maintenance. To assist people who might not be able to take care of their dogs for any reason, we will provide a wide range of services from bathing their dogs to letting them exercise.
Management of a dog kennel is not an easy task. When you are searching for how to set up a dog boarding business you must keep in mind that you’ll require to hire persons who are specialized in dog care and training. Moreover, you will be needing some vets, a lot of cleaners, and resource and finance management staff for starting a dog boarding business at home or any commercial building.
In this blog on how to start your own dog boarding business plan, we’ll provide all details of the personnel plan, financial plan, and all management-related strategies of Jake’s Kennel Club.
Our major customers will be adults and youngsters who cannot afford to care for their pets due to their job routines. Children and teens and senior citizens will also be availing of our services frequently.
Our major targets are:
This deliverable will contain a business development road map that will help the company achieve its goals and become a market leader.
Jake’s Kennel Club will be started by Jake Frost. Jake is an MBA with an extreme passion for pet care. Throughout his life, he has kept several animals just because he loves helping nature.
Jake wanted to start some different and newer sort of business. After analyzing his passion and interests he decided to start a dog kennel. The major reason behind this decision was his passion. He wanted to earn by doing what he loved the most.
Step1: Plan Everything
The first step is to study dog kennel business plan examples to understand what others are doing in this business domain. After analyzing several running a dog kennel business plans you should start developing a business plan for your startup. To help you in identifying the major components of a business plan, we are providing dog kennel business plan sample for Jake’s Kennel Club, free of cost.
Step2: Define the Brand
The second step is to acquire the licenses and registration and start working on defining the company’s values, targets, customer care policies, and services. Through these things, your customers will know who you are and how you are different than your competitors.
Step3: Establish Physical and Web Presence
The next you have to do is establishing your dog kennel. For that, you will have to recondition your land for providing activities, sleeping, and bathing spaces for dogs.
Moreover, to let your customers have an insight into your care and maintenance operations, you should launch your website. Through that, you will also be able to get online orders and payments.
Step4: Promote and Market
The last thing to finalize your launch is to develop and execute your sales strategy. It is only through influencing advertising that you will be able to attract more and more customers to your site.
| Start-up Expenses | |
| Legal | $246,000 |
| Consultants | $0 |
| Insurance | $32,000 |
| Rent | $28,000 |
| Research and Development | $30,000 |
| Expensed Equipment | $38,000 |
| Signs | $4,000 |
| TOTAL START-UP EXPENSES | $378,000 |
| Start-up Assets | $379,000 |
| Cash Required | $393,000 |
| Start-up Inventory | $51,000 |
| Other Current Assets | $220,000 |
| Long-term Assets | $287,300 |
| TOTAL ASSETS | $1,330,300 |
| Total Requirements | $1,708,300 |
| START-UP FUNDING | |
| Start-up Expenses to Fund | $378,000 |
| Start-up Assets to Fund | $1,330,300 |
| TOTAL FUNDING REQUIRED | $1,708,300 |
| Assets | |
| Non-cash Assets from Start-up | $1,760,300 |
| Cash Requirements from Start-up | $385,400 |
| Additional Cash Raised | $49,000 |
| Cash Balance on Starting Date | $29,000 |
| TOTAL ASSETS | $2,223,700 |
| Liabilities and Capital | |
| Liabilities | $30,000 |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $40,000 |
| Other Current Liabilities (interest-free) | $0 |
| TOTAL LIABILITIES | $70,000 |
| Capital | |
| Planned Investment | $1,708,300 |
| Investor 1 | $0 |
| Investor 2 | $0 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| TOTAL PLANNED INVESTMENT | $1,708,300 |
| Loss at Start-up (Start-up Expenses) | $445,400 |
| TOTAL CAPITAL | $2,153,700 |
| TOTAL CAPITAL AND LIABILITIES | $2,223,700 |
| Total Funding | $1,708,300 |
By owning a dog kennel business you have the freedom to decide on any type of services. You may choose to provide general pet sitting services and you can also offer the services for just dog breeds.
Jake decided to offer services specifically restricted to just dogs. The services he’ll offer are listed here in this dog kennel business plan template.
Marketing analysis is a must before you set up dog kennel business plan. In marketing analysis, you study the target marketplace to identify previous ups and downs and forecasted market analytics. Moreover, this analysis helps you in identifying your customers so that you can also set a pricing strategy that meets their needs and incomes.
In this blog on how to write a business plan for a dog kennel, we are providing marketing analysis done for Jake’s Kennel Club, free of cost.
Dog kennel businesses are high in demand and will remain in demand for the next five to ten years. According to IBISWorld, over 139k pet grooming and boarding businesses are running in the United States. In the past five years i.e. from 2016 to 2021, this industry has seen a growth rate of 1.9%. And the business is expected to grow by 23.4% in the U.S. in 2021 alone. Moreover, the U.S. market size of this business is estimated to be $8.8 billion in 2021 by the same source.
All these stats suggest that there are minimum risks of failure if you enter this venture. Therefore, you should not unnecessarily delay the launch anymore.
Before you make a business plan for starting a dog kennel, you should explore the groups of your target customers. In-depth knowledge of your customers, their average incomes, buying capabilities, and interests help you in estimating sales. Through that, you can figure out how much to spend on your startup on a particular service while considering it from a sales point of view.
In this business plan for opening a dog kennel we’re providing the marketing segmentation done for Jake’s Kennel Club. By studying this you can have an idea of who is most likely to avail of your services.
Our primary customers will be the adults and youngsters who have to go for their 9 a.m. to 5 p.m. jobs. Such people can never meet the needs of their pet animals whether they are hygienic or care-related.
To help this group, we’ll take care of their dogs for a specified time every day. In our dog daycare business plan, their dogs will be groomed and fed. Moreover, they will be involved in games, and exercising activities.
Any questions? Get in TouchThe second group of our target customers will comprise the senior citizens living in our city. Senior people usually keep pets but find it very hard to train or groom their pets themselves – that too daily. Therefore, we will do this difficult task for them.
Our last group of customers will be the children and teens who are fond of keeping pets. But are too irresponsible to take good care of them. Thus, they are expected to bring their dogs to us for training, grooming, and washing them.
| Market Analysis | |||||||
| Potential Customers | Growth | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | CAGR |
| Working Class | 50% | 51,000 | 53,000 | 54,000 | 55,000 | 56,000 | 10.00% |
| Senior Citizens | 29% | 33,000 | 34,000 | 35,000 | 36,000 | 37,000 | 10.00% |
| Children & Teens | 21% | 19,000 | 20,000 | 22,000 | 23,000 | 24,000 | 11.00% |
| Total | 100% | 103,000 | 107,000 | 111,000 | 114,000 | 117,000 | 10% |
Our business targets are to attain a net promoter score above 60 within a year of our launch. Moreover, we aim at achieving a repeat purchase rate of 90% by the end of the first six months. And to ensure a customer satisfaction score of above 95% throughout our service years.
Our prices are almost the same as that of our competitors. Moreover, due to our highly customer-oriented policies, we have priced our shuttle services at the lowest rate in the whole market. To retain our potential customers, we’ll also be providing several discounts to our repeat clients.
After establishing your business, you should start exploring dog kennel ideas plans to figure out the most suitable advertisement strategy. In this dog kennel business plan pdf we are providing the sales strategy for Jake’s Kennel Club to help you in developing yours.
| Sales Forecast | |||
| Unit Sales | Year 1 | Year 2 | Year 3 |
| Dog Daycare & Grooming | 58,000 | 61,480 | 65,169 |
| Dog Training | 34,000 | 36,040 | 38,202 |
| Dog Boarding Service | 23,000 | 24,380 | 25,843 |
| Dog Shuttle Service | 48,000 | 50,880 | 53,933 |
| TOTAL UNIT SALES | 163,000 | 172,780 | 183,147 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Dog Daycare & Grooming | $45.00 | $52.20 | $60.55 |
| Dog Training | $43.00 | $49.88 | $57.86 |
| Dog Boarding Service | $58.00 | $67.28 | $78.04 |
| Dog Shuttle Service | $36.00 | $41.76 | $48.44 |
| Sales | |||
| Dog Daycare & Grooming | $2,610,000.00 | $3,209,256.00 | $3,946,101.18 |
| Dog Training | $1,462,000.00 | $1,797,675.20 | $2,210,421.43 |
| Dog Boarding Service | $1,334,000.00 | $1,640,286.40 | $2,016,896.16 |
| Dog Shuttle Service | $1,728,000.00 | $2,124,748.80 | $2,612,591.12 |
| TOTAL SALES | $7,134,000.00 | $8,771,966.40 | $10,786,009.89 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Dog Daycare & Grooming | $43.00 | $50.00 | $57.00 |
| Dog Training | $41.00 | $45.00 | $52.00 |
| Dog Boarding Service | $55.00 | $64.00 | $74.00 |
| Dog Shuttle Service | $34.00 | $38.00 | $45.00 |
| Direct Cost of Sales | |||
| Dog Daycare & Grooming | $2,494,000.00 | $3,074,000.00 | $3,714,621.60 |
| Dog Training | $1,394,000.00 | $1,621,800.00 | $1,986,524.80 |
| Dog Boarding Service | $1,265,000.00 | $1,560,320.00 | $1,912,367.20 |
| Dog Shuttle Service | $1,632,000.00 | $1,933,440.00 | $2,426,976.00 |
| Subtotal Direct Cost of Sales | $6,785,000.00 | $8,189,560.00 | $10,040,489.60 |
While you write business plan dog kennel you should also prepare a list of employees you’ll need to run your business. A good strategy for business is to also include their job descriptions and average salaries so that you can plan all aspects relevant to them.
Any questions? Get in Touch!Jake will be the CEO herself. For his assistance, he’ll hire:
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Co-Manager | $13,000 | $14,300 | $15,730 |
| Accountant | $8,000 | $8,800 | $9,680 |
| Dog Playground Supervisor | $9,000 | $9,900 | $10,890 |
| Pet Behavioral Trainers | $18,000 | $19,800 | $21,780 |
| Dog Groomers | $36,000 | $39,600 | $43,560 |
| General Dog Care Workers | $16,000 | $17,600 | $19,360 |
| General Assistant | $7,000 | $7,700 | $8,470 |
| Web Developer | $7,000 | $7,700 | $8,470 |
| Sales Executive | $8,000 | $8,800 | $9,680 |
| Cleaners | $16,000 | $17,600 | $19,360 |
| Driver | $10,000 | $11,000 | $12,100 |
| Total Salaries | $148,000 | $162,800 | $179,080 |
Setting up your business doesn’t ensure long-term success unless you have an accurate financial plan. The importance of a financial plan can never be ignored no matter how small your business is. When you are creating a business plan for a dog kennel you must include a detailed financial plan in it.
A comprehensive financial plan should contain break-even analysis, projected profit and loss tables, gross margin charts, cash flow table, and balance sheet. These analytics can help you understand how to minimize or avoid loss. Moreover, they can also help you proactively manage risks and unexpected situations.
For reference, we’re providing the financial plan developed for Jake’s Kennel Club here.
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 8.17% | 8.23% | 8.29% |
| Long-term Interest Rate | 8.28% | 8.33% | 8.38% |
| Tax Rate | 23.72% | 23.88% | 24.02% |
| Other | 0 | 0 | 0 |
| Break-Even Analysis | |
| Monthly Units Break-even | 5342 |
| Monthly Revenue Break-even | $134,220 |
| Assumptions: | |
| Average Per-Unit Revenue | $237.00 |
| Average Per-Unit Variable Cost | $0.67 |
| Estimated Monthly Fixed Cost | $163,980 |
| Pro Forma Profit And Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $7,134,000 | $8,771,966 | $10,786,010 |
| Direct Cost of Sales | $6,785,000 | $8,189,560 | $10,040,490 |
| Other | $0 | $0 | $0 |
| TOTAL COST OF SALES | $6,785,000 | $8,189,560 | $10,040,490 |
| Gross Margin | $349,000 | $582,406 | $745,520 |
| Gross Margin % | 4.89% | 6.64% | 6.91% |
| Expenses | |||
| Payroll | $148,000 | $162,800 | $179,080 |
| Sales and Marketing and Other Expenses | $124,000 | $125,000 | $126,000 |
| Depreciation | $2,278 | $2,343 | $2,400 |
| Leased Equipment | $0 | $0 | $0 |
| Utilities | $3,100 | $3,150 | $3,200 |
| Insurance | $2,010 | $2,090 | $2,160 |
| Rent | $2,600 | $2,700 | $2,800 |
| Payroll Taxes | $27,000 | $28,000 | $29,000 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $308,988 | $326,083 | $344,640 |
| Profit Before Interest and Taxes | $40,012 | $256,323 | $400,880 |
| EBITDA | $40,012 | $256,323 | $400,880 |
| Interest Expense | $0 | $0 | $0 |
| Taxes Incurred | $8,002 | $51,265 | $80,176 |
| Net Profit | $32,010 | $205,059 | $320,704 |
| Net Profit/Sales | 0.45% | 2.34% | 2.97% |
| Pro Forma Cash Flow | |||
| Cash Received | Year 1 | Year 2 | Year 3 |
| Cash from Operations | |||
| Cash Sales | $54,000 | $58,320 | $62,986 |
| Cash from Receivables | $17,800 | $19,224 | $20,762 |
| SUBTOTAL CASH FROM OPERATIONS | $71,000 | $77,390 | $83,581 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| SUBTOTAL CASH RECEIVED | $72,000 | $78,000 | $84,000 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $33,000 | $34,000 | $36,000 |
| Bill Payments | $21,000 | $22,000 | $23,000 |
| SUBTOTAL SPENT ON OPERATIONS | $54,000 | $56,000 | $59,000 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| SUBTOTAL CASH SPENT | $55,000 | $59,400 | $64,152 |
| Net Cash Flow | $16,300 | $17,000 | $18,000 |
| Cash Balance | $27,820 | $28,000 | $29,100 |
| Pro Forma Balance Sheet | |||
| Assets | Year 1 | Year 2 | Year 3 |
| Current Assets | |||
| Cash | $282,000 | $315,840 | $347,424 |
| Accounts Receivable | $24,000 | $26,880 | $30,213 |
| Inventory | $4,000 | $4,480 | $4,900 |
| Other Current Assets | $1,000 | $1,000 | $1,000 |
| TOTAL CURRENT ASSETS | $294,000 | $329,280 | $370,111 |
| Long-term Assets | |||
| Long-term Assets | $10,000 | $10,000 | $10,000 |
| Accumulated Depreciation | $22,000 | $24,640 | $27,720 |
| TOTAL LONG-TERM ASSETS | $28,000 | $31,360 | $35,280 |
| TOTAL ASSETS | $298,100 | $333,872 | $375,606 |
| Liabilities and Capital | Year 4 | Year 5 | Year 6 |
| Current Liabilities | |||
| Accounts Payable | $20,900 | $23,408 | $26,311 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| SUBTOTAL CURRENT LIABILITIES | $17,200 | $19,264 | $21,653 |
| Long-term Liabilities | $0 | $0 | $0 |
| TOTAL LIABILITIES | $16,000 | $17,920 | $20,142 |
| Paid-in Capital | $32,000 | $32,400 | $32,800 |
| Retained Earnings | $55,940 | $60,975 | $67,072 |
| Earnings | $200,190 | $218,207 | $240,028 |
| TOTAL CAPITAL | $265,000 | $288,850 | $317,735 |
| TOTAL LIABILITIES AND CAPITAL | $281,000 | $333,872 | $375,606 |
| Net Worth | $304,000 | $331,360 | $364,496 |
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | INDUSTRY PROFILE | |
| Sales Growth | 7.16% | 7.93% | 8.79% | 3.00% |
| Percent of Total Assets | ||||
| Accounts Receivable | 9.19% | 10.18% | 11.28% | 9.80% |
| Inventory | 5.70% | 6.32% | 7.00% | 9.90% |
| Other Current Assets | 2.17% | 2.40% | 2.66% | 2.40% |
| Total Current Assets | 151.09% | 152.00% | 153.40% | 158.00% |
| Long-term Assets | 11.92% | 11.94% | 11.97% | 12.00% |
| TOTAL ASSETS | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 4.69% | 4.73% | 4.77% | 4.34% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 0.00% |
| Total Liabilities | 7.43% | 7.49% | 7.56% | 7.38% |
| NET WORTH | 100.03% | 100.83% | 101.76% | 110.00% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 94.89% | 97.45% | 100.18% | 99.00% |
| Selling, General & Administrative Expenses | 93.44% | 95.96% | 98.65% | 97.80% |
| Advertising Expenses | 1.68% | 1.73% | 1.77% | 1.40% |
| Profit Before Interest and Taxes | 41.60% | 42.72% | 43.92% | 33.90% |
| Main Ratios | ||||
| Current | 37 | 38 | 38 | 32 |
| Quick | 32.24 | 33.2 | 34.03 | 33 |
| Total Debt to Total Assets | 0.20% | 0.19% | 0.18% | 0.40% |
| Pre-tax Return on Net Worth | 74.95% | 75.16% | 75.66% | 75.00% |
| Pre-tax Return on Assets | 94.04% | 98.74% | 103.68% | 111.30% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 33.06% | 34.08% | 35.14% | N.A. |
| Return on Equity | 57.10% | 58.87% | 60.70% | N.A. |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 7.7 | 7.7 | 7.8 | N.A. |
| Collection Days | 100 | 100 | 100 | N.A. |
| Inventory Turnover | 32.18 | 33.789 | 35.44 | N.A. |
| Accounts Payable Turnover | 16.5 | 16.5 | 16.6 | N.A. |
| Payment Days | 27 | 27 | 27 | N.A. |
| Total Asset Turnover | 2.4 | 2.5 | 2.5 | N.A. |
| Debt Ratios | ||||
| Debt to Net Worth | -0.03 | -0.04 | -0.04 | N.A. |
| Current Liab. to Liab. | 1 | 1 | 1 | N.A. |
| Liquidity Ratios | ||||
| Net Working Capital | $245,000 | $258,720 | $273,208 | N.A. |
| Interest Coverage | 0 | 0 | 0 | N.A. |
| Additional Ratios | ||||
| Assets to Sales | 0.85 | 0.86 | 0.87 | N.A. |
| Current Debt/Total Assets | 1% | 0% | 0% | N.A. |
| Acid Test | 28.1 | 28.32 | 28.49 | N.A. |
| Sales/Net Worth | 2.1 | 2.1 | 2.3 | N.A. |
| Dividend Payout | 0 | 0 | 0 | N.A. |
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Illustrative business plan samplesOGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.
